DM21 Universe
Identity Rebranding.
In celebration of 20K subscribers and growing, the DM21 brand wanted to expand the horizons of their YouTube identity and provide deeper audience engagement. These assets were designed with users in mind based off of a concept called ‘The Singularity’ allowing themselves to inject their interactions directly into the DM21 Universe and influence the rich backstory weaved hand-in-hand with their YouTube and livestreaming content.
To design a new visual environment for the growing video game content provider while consistently driving more viewership through interactive components.
To create a better online experience for the platform and its tens of thousands of users around the world and drive higher online engagement, interest and interaction.
Design Ideation
Concept Design
Final Design
Design Presentation
2017
In celebration of 20K subscribers and growing, the DM21 brand wanted to expand the horizons of their YouTube identity and provide deeper audience engagement. These assets were designed with users in mind based off of a concept called ‘The Singularity’ allowing themselves to inject their interactions directly into the DM21 Universe and influence the rich backstory weaved hand-in-hand with their YouTube and livestreaming content.
Assignment
To design a new visual environment for the growing video game content provider while consistently driving more viewership through interactive components.
Objective
To create a better online experience for the platform and its tens of thousands of users around the world and drive higher online engagement, interest and interaction.
Project Includes
Design Ideation
Concept Design
Final Design
Design Presentation
Year
2017
