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Clarke Allen

Brand & Creative Direction
The hospitality industry flagship Clarke Allen wanted to expand its reach beyond being ‘Charlotte’s Best Kept Secret’. Working closely with the news, marketing, planning and press teams to create the best online experience, we showcased a unified voice and vision of the company’s ideals, event planning services, and 4,000 square foot venue CenterStage @NoDa. The project involved work with all digital and print designs for the event planning company and close work with the CEO resulting in new ways to completely rethink the branding of the Clarke Allen network from ideation to implementation.
To design a website that explains the available product offering while representing the brand values with a high emphasis on showcasing visual content in a functional design.
To design a modern experience unifying all available services to give clients a better experience connecting with the brand while driving higher conversion.

Design Ideation
Concept Design
Final Design
Design Presentation

2013

The hospitality industry flagship Clarke Allen wanted to expand its reach beyond being ‘Charlotte’s Best Kept Secret’. Working closely with the news, marketing, planning and press teams to create the best online experience, we showcased a unified voice and vision of the company’s ideals, event planning services, and 4,000 square foot venue CenterStage @NoDa. The project involved work with all digital and print designs for the event planning company and close work with the CEO resulting in new ways to completely rethink the branding of the Clarke Allen network from ideation to implementation.

Assignment
To design a website that explains the available product offering while representing the brand values with a high emphasis on showcasing visual content in a functional design.
Objective

To design a modern experience unifying all available services to give clients a better experience connecting with the brand while driving higher conversion.

Project Includes

Design Ideation
Concept Design
Final Design
Design Presentation

Year

2013