DM21 Universe

Identity Rebranding

​With a grand-scale following of 20K subscribers and growing, the DM21 brand wanted to expand the horizons of their YouTube identity and provide deeper audience engagement. These assets were designed with users in mind based off of a concept called ‘The Singularity’ allowing themselves to inject their interactions directly into the DM21 Universe and influence the rich backstory weaved hand-in-hand with their YouTube and livestreaming content.